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How to fix Klaviyo emails going to spam FAST

1.3K views· 25 likes· 17:02· Mar 29, 2025

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If you’re running a DTC Ecommerce brand and want us to help you add revenue, apply here: https://zhs-ecom.com Follow me on LinkedIn: https://www.linkedin.com/in/zach-schieffer Follow me on Twitter/X: https://x.com/ZachSchieff Timestamps: 00:00 Introduction to Email Deliverability 00:16 Understanding Deliverability 02:00 Improving Sender Reputation 03:14 Tools for Better Deliverability 03:58 Optimizing Open Rates 06:24 Fixing Technical Setup 08:09 Adjusting Email Flows 09:35 Suppressing Inactive Subscribers 10:56 Segmenting Your Email Campaigns 12:21 Crafting Effective Emails 14:53 Final Tips and Conclusion Check out this video next for 10 additional tips to instantly improve your email deliverability: https://youtu.be/jvlk-fHsq3E?si=ZCMaMd2Wpn6dWbzf In this comprehensive video, Zach Schieffer shares expert strategies to get your Klaviyo emails out of the spam folder and significantly boost your revenue. Leveraging his experience in helping clients generate a combined $20 million last year through email and SMS marketing, Zach dives deep into understanding deliverability and why your sender reputation with providers like Google, Yahoo, and Outlook is crucial. He explains how engagement rates determine whether your emails land in the primary inbox, promotions tab, or worse, the spam folder. Zach also outlines indispensable tools such as Gmass, Glock Apps, MailTester, and MailGenius to assess your deliverability status effectively. Key tips include optimizing subject lines and preview texts, proper audience segmentation, setting up a branded sending domain, and staying under recommended email file sizes. Technical setup is crucial; Zach covers DNS records like DMARC, DKIM, and SPF. He emphasizes adjusting email flows, suppressing inactive subscribers, and crafting effective, lightweight emails to improve deliverability. Lastly, Zach offers valuable insights on why an easy unsubscribe path is better than being marked as spam, and provides advanced tips like auto-verifying email addresses and using plain text emails for better engagement. Don't miss this opportunity to fix your email deliverability issues and drive more revenue for your e-commerce brand.

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