How to Design Emails in Figma [Step-by-Step]

Get a free 242-point Email and SMS Marketing Optimization Checklist by joining my newsletter: https://manage.kmail-lists.com/subscriptions/subscribe?a=X2kswm&g=Xu6Ysc Follow me on LinkedIn: https://www.linkedin.com/in/zach-schieffer/ Follow me on Twitter/X: https://x.com/ZachSchieff If you’re running a DTC Ecommerce brand and want us to help you add revenue & implement everything in this video: https://zhs-ecom.com/ Here's what I talk about in the video: 00:00 Introduction and Overview 00:42 Setting Up the Frame 00:56 Designing the Header 01:21 Creating the Hero Image 02:05 Adding Text and Subheaders 03:14 Incorporating Images and Icons 04:30 Building the CTA 06:31 Final Touches and Footer 09:45 Conclusion and Call to Action In this video, Zach meticulously walks viewers through the process of crafting a compelling email campaign from scratch for the brand Lavido. The email features a hero header, body copy, an image, call-to-action (CTA) buttons, product features, and icons, aiming to share the brand story rather than driving revenue. Zach talks about the importance of aligning the design with Levito's brand aesthetic, offering step-by-step guidance on creating frames, adjusting images, adding text blocks, centering elements, and formatting CTAs, ensuring the email is both visually appealing and informative. Additionally, Zach highlights best practices in Shopify email marketing and Klaviyo email marketing, emphasizing how effective design and content strategies can enhance an ecommerce strategy. Towards the end, he presents an option for viewers to either implement the techniques themselves or hire his team to boost their email marketing and SMS marketing efforts, ultimately driving better engagement and results in their Shopify stores.