How to Design a Welcome Series Email [Figma Tutorial]

Get a free 242-point Email and SMS Marketing Optimization Checklist by joining my newsletter: https://manage.kmail-lists.com/subscriptions/subscribe?a=X2kswm&g=Xu6Ysc Follow me on LinkedIn: https://www.linkedin.com/in/zach-schieffer/ Follow me on Twitter/X: https://x.com/ZachSchieff If you’re running a DTC Ecommerce brand and want us to help you add revenue & implement everything in this video: https://zhs-ecom.com/ Here's what I talk about in the video: 00:00 Introduction to the Email Design Tutorial 00:42 Setting Up the Email Frame 00:56 Designing the Hero Header 02:05 Adding Text and Subheaders 04:30 Creating the Call to Action (CTA) 05:05 Designing Icons and Product Features 08:42 Finalizing the Email Design 10:15 Conclusion and Next Steps In this video, Zach provides a detailed step-by-step guide on how to create a custom email for the Levito brand using Klaviyo and Shopify email marketing tools. He breaks down the entire process, starting from creating the frame to designing the hero header, body copy, CTA, icons, and product features. Zach provides practical tips on aligning text, cropping images, and utilizing text sections, ensuring the email aligns with the brand's aesthetic and objectives. This specific email aims to share the brand story within the welcome series rather than being a highly converting revenue-driven email. Zach talks about this in the video throughout the detailed walkthrough of the email creation process, ensuring it’s user-friendly and informative for viewers looking to enhance their ecommerce strategy with effective email marketing techniques. By following his instructions, you can either create a similar email yourself or hire his team to do it for you, helping you optimize your email marketing and SMS marketing efforts.