How to Create Email Marketing Reports [FULL Walkthrough]

Get a free 242-point Email and SMS Marketing Optimization Checklist by joining my newsletter: https://manage.kmail-lists.com/subscriptions/subscribe?a=X2kswm&g=Xu6Ysc Follow me on LinkedIn: https://www.linkedin.com/in/zach-schieffer/ Follow me on Twitter/X: https://x.com/ZachSchieff If you’re running a DTC Ecommerce brand and want us to help you add revenue & implement everything in this video: https://zhs-ecom.com/ 00:00 Introduction to Klaviyo Email Marketing Reports 00:50 Monthly Report Breakdown 03:41 Subscriber Growth and Flow Performance 06:46 Campaign Performance Analysis 08:58 Weekly Report Overview 10:46 Conclusion and Call to Action This video script by Zach outlines a comprehensive, step-by-step process for creating effective monthly and weekly Klaviyo email marketing reports. Zach shares the exact templates and structure used to provide insightful reports to clients, demonstrating how to track revenue from various channels compared to overall revenue. Emphasizing the importance of maintaining a balance between campaigns and flows, Zach explains how these strategies enhance email deliverability and subscriber growth. The script also covers SMS marketing contributions and the importance of list cleaning to improve bounce rates. Ultimately, the goal is to help clients boost their email marketing performance and achieve high revenue growth.