How to Convert Unengaged Email List Subscribers

If you’re running a DTC Ecommerce brand and want us to help you add revenue, apply here: https://zhs-ecom.com Follow me on LinkedIn: https://www.linkedin.com/in/zach-schieffer Follow me on Twitter/X: https://x.com/ZachSchieff Timestamps: 00:00 Introduction 00:31 Understanding Your Email List 01:58 Re-engagement Strategies 04:12 Monitoring and Metrics 05:17 Handling Unresponsive Subscribers 06:11 Automating the Win-Back Process 07:17 Ongoing List Maintenance 08:18 Final Thoughts and Call to Action In this video, Zach Schieffer, an expert in email and SMS marketing, shares strategies on how to monetize a disengaged email subscriber list. He explains how to segment your email list by engagement (30, 60, 90, 180, and 365 days) and create a re-engagement campaign with an irresistible offer. Zach emphasizes the importance of maintaining high open rates and sender reputation by frequently cleaning your list and suppressing inactive subscribers. He also outlines setting up an automated win-back flow to keep your email list healthy and engaged. If you run a D2C e-commerce brand and want expert help in scaling your revenue through email and SMS, visit ZHS-ECOM.COM for a custom game plan.