How to clean up your Klaviyo list

If you’re running a DTC Ecommerce brand and want us to help you add revenue & implement everything in this video - book a call on our website here: https://zhs-ecom.com/ Here's the document in the video: https://gamma.app/docs/How-to-clean-up-your-Klaviyo-list-kbwuh1pvbsp5vcu?mode=doc Follow me on Twitter/X: https://x.com/ZachSchieff Follow me on LinkedIn: https://www.linkedin.com/in/zach-schieffer/ Here's what I talk about in the video: How to clean up your Klaviyo list In this video, Zach Schieffer, founder of ZHS Ecom, provides a comprehensive Klaviyo email marketing tutorial specifically for DTC ecommerce brands. He explains how to clean up your Klaviyo list to improve the effectiveness of your email and SMS marketing campaigns. Zach emphasizes the importance of creating and managing segments of unengaged contacts to ensure that you are only sending campaigns to those who are actively engaged. This process not only optimizes your marketing efforts but also helps you save on Klaviyo's billing, as you only pay for the contacts you actively email. Zach details the steps to create a segment of unengaged contacts within Klaviyo. This involves navigating to the Lists & Segments page, setting conditions for unengaged email and SMS subscribers, and understanding the criteria for unengagement. He outlines the conditions to identify unengaged contacts, such as those who have not opened or clicked emails, been active on the site, or placed orders in the last 72 weeks for email subscribers, and similar conditions for SMS subscribers over the past 60 days. Once identified, Zach guides viewers on how to suppress these unengaged contacts, ensuring that campaigns are only sent to engaged segments. For those managing DTC ecommerce brands, Zach advises focusing on engaged segments, such as those who have interacted within 30, 60, 90, 120, 180, or 365 days, and incorporating additional engagement criteria like site activity and order placements. This targeted approach enhances email marketing performance. Zach concludes by offering two options: implementing these strategies independently or partnering with ZHS Ecom for expert assistance. He encourages viewers to visit ZHS-Ecom.com to explore potential collaborations, highlighting the agency's success in generating significant revenue for their clients through effective email and SMS marketing strategies.