Email Marketing Segmentation: Full Guide for 2025

Get my FULL Email and SMS Marketing Optimization Checklist by clicking here: https://manage.kmail-lists.com/subscriptions/subscribe?a=X2kswm&g=Xu6Ysc Follow me on LinkedIn: https://www.linkedin.com/in/zach-schieffer/ Follow me on Twitter/X: https://x.com/ZachSchieff If you’re running a DTC Ecommerce brand and want us to help you add revenue & implement everything in this video: https://zhs-ecom.com/ 00:00 Introduction to Email Marketing Segmentation 00:28 Creating Email Engaged Segments 02:44 Setting Up Site Engaged Segments 03:59 Managing Email Frequency and Preferences 04:30 Campaign Exclusions and Bounce Management 05:53 Cross-Selling and Purchase History Segments 08:01 Win-Back Opportunities and Suppression 09:00 Advanced Segmentation Strategies 10:43 Conclusion and Next Steps Ultimate Guide to Email Marketing Segmentation for E-commerce Brands In this video, Zach, founder of CHSEcom, shares an in-depth guide on how to effectively segment email lists for optimal engagement and revenue growth using platforms like Klaviyo and Shopify. Drawing on his experience helping over 15 eCommerce brands, Zach emphasizes the importance of segmenting based on engagement levels (30, 60, 90, 120, and 180 days) to ensure that you target only those customers who interact with your emails, thereby balancing open rates and click-through rates. Zach discusses setting up engagement tracks to tailor email frequency according to customer activity, ensuring that highly engaged customers receive more frequent communications, while less engaged ones receive fewer emails. Moreover, he highlights leveraging data such as site engagement, purchase history, and customer preferences to make informed decisions regarding campaign recipients, exclusions, and promotions, potentially incorporating SMS marketing to enhance the eCommerce strategy. Additionally, Zach explains the significance of predictive analytics and behavioral data for creating advanced segments, like cross-selling opportunities and win-back campaigns, to increase customer lifetime value and recover lost sales. Through geographic and demographic segmentation, Zach highlights how brands can develop personalized marketing strategies, distinguishing between subscription and non-subscription customers by their interests, gender, and location. Zach talks about this in the video, ultimately providing a comprehensive overview of utilizing Shopify email marketing and Klaviyo email marketing tools to boost sales and engage customers effectively. To elevate your brand and drive more revenue with your emails, Zach invites you to book a call with him at zhsecom.com.