Email Design Tutorial [Step-by-Step]... for a pet brand

Get a free 242-point Email and SMS Marketing Optimization Checklist by joining my newsletter: https://manage.kmail-lists.com/subscriptions/subscribe?a=X2kswm&g=Xu6Ysc Follow me on LinkedIn: https://www.linkedin.com/in/zach-schieffer/ Follow me on Twitter/X: https://x.com/ZachSchieff If you’re running a DTC Ecommerce brand and want us to help you add revenue & implement everything in this video: https://zhs-ecom.com/ Here's what I talk about in the video: 00:00 Introduction to Email Design 00:11 Setting Up the Frame in Figma 00:31 Adding Logo and Hero Image 01:01 Incorporating Typography and Buttons 02:20 Creating Custom Shapes and Backgrounds 03:34 Adding Decorative Elements 09:22 Building the Footer 12:07 Conclusion and Next Steps Zach provides a comprehensive, step-by-step guide on how to design an engaging email template for a pet brand using Figma. He begins by setting up a new frame and adding essential elements like a logo, a hero image, and typography, emphasizing the importance of color matching and strategic placement to enhance readability. Throughout the tutorial, Zach demonstrates the process of adding buttons, promotional offers, and incorporating brand-related elements such as paw prints to ensure the email design aligns with the brand's identity. Zach discusses the key points of creating a visually appealing call-to-action and highlights the flexibility in design adjustments. He also explains the significance of proper alignment and spacing to maintain visual coherence. By the end, Zach offers viewers the choice to create these designs independently or to outsource their email marketing needs to experts, mentioning that services provided at zhsecom.com can help businesses improve their ecommerce strategy, specifically through Klaviyo and Shopify email marketing, as well as SMS marketing. Zach talks about the process and how his expertise can contribute to boosting monthly revenue by implementing personalized marketing strategies.