Do I need to warm up Klaviyo?

Do I need to warm up Klaviyo? If you’re running a DTC Ecommerce brand and want us to help you add revenue & implement everything in this video - book a call on our website here: https://zhs-ecom.com/ Here's the document in the video: https://gamma.app/docs/Do-I-need-to-warmup-Klaviyo-9cim7a8hkni6gsr?mode=doc Follow me on Twitter/X: https://x.com/ZachSchieff Follow me on LinkedIn: https://www.linkedin.com/in/zach-schieffer/ Timestamps 0:00 Intro 2:00 Standard Warming Process 7:54 Platform Introduction Process Here's what I talk about in the video: In this conversation, Zach Schieffer, founder of ZHS Ecom, discusses key strategies and practices for effective Klaviyo email marketing and SMS marketing tailored to DTC ecommerce brands. Zach talks about the importance of warming up your Klaviyo sending infrastructure, explaining that warming up is crucial for new domains or new Klaviyo customers to train inbox providers like Outlook, Google, and Hotmail to recognize you as a good sender. He outlines the standard warming process, including migrating engagement data from previous ESPs like Mailchimp, creating engaged segments, and gradually sending campaigns to different engagement groups to maintain high open rates and avoid spam filters. Zach emphasizes that for existing Klaviyo customers moving to a branded sending domain, there's no need for warm-up if the domain has been registered and used to send emails in the last 30 days. However, new Klaviyo customers and those with new domains must follow a structured warming process, starting with sending to the 30-day engaged segment and progressing to 60-day, 90-day, and longer engaged segments based on open rates. The conversation also highlights the importance of high-converting flows such as welcome series, abandoned cart, and browse abandonment, which should be turned on only after ensuring sufficient engagement and deliverability metrics. Throughout the conversation, Zach underscores the value of a well-executed email marketing strategy in boosting ecommerce performance. He also touches on the benefits of utilizing Klaviyo’s features like smart send time and batch sending to optimize email delivery and engagement. Zach concludes by inviting DTC ecommerce brands to consider hiring ZHS Ecom to enhance their email and SMS marketing efforts, achieving significant revenue growth, as his agency helps clients generate approximately $2,000,000 per month from these channels. Zach talks about this in the video, reinforcing the necessity of proper setup and continuous optimization in Klaviyo email marketing for sustained success.