Can you use Klaviyo with multiple languages?

Get a free 242-point Email and SMS Marketing Optimization Checklist by joining my newsletter: https://manage.kmail-lists.com/subscriptions/subscribe?a=X2kswm&g=Xu6Ysc Follow me on LinkedIn: https://www.linkedin.com/in/zach-schieffer/ Follow me on Twitter/X: https://x.com/ZachSchieff If you’re running a DTC Ecommerce brand and want us to help you add revenue & implement everything in this video: https://zhs-ecom.com/ Here's what I talk about in the video: 00:00 Introduction to Multilingual Klaviyo 00:20 Setting Up Language Preferences 03:09 Creating Segments for Each Language 04:00 Adding Conditional Splits to Flows 04:32 Client Case Study: Translation Process 05:22 Conclusion and Next Steps In this video, Zach Schieffer discusses how to use Klaviyo for Shopify email marketing, particularly when managing multiple languages in ecommerce strategies. He explains how Klaviyo can support multilingual campaigns by setting up custom profile properties, like "language preference," which can be incorporated into both update preferences screens and signup forms. Zach highlights that these preferences allow for segmenting users based on language, enabling businesses to tailor their email marketing and SMS marketing efforts in both English and Spanish, maximizing engagement and conversion rates. Zach continues by demonstrating how to create specific segments for each language within Klaviyo, allowing businesses to easily deliver campaigns in the appropriate language to their audience. He also walks through adding conditional splits within Klaviyo email flows, ensuring that automated emails like welcome series and post-purchase flows deliver content in the correct language. This process involves setting up conditional logic that distinguishes between language preferences, allowing a seamless experience for both English and Spanish-speaking recipients. Zach shares a real-world example from his ecommerce strategy, where his team worked with a DTC brand that needed bilingual support. The solution involved first designing and writing emails in English before handing them over to the client's team for translation into Spanish. By implementing this approach in Klaviyo, Zach’s team ensured that both languages were accurately represented in their email and SMS marketing efforts. He encourages businesses looking for expert help to connect with his agency and explore options for optimizing their ecommerce strategy with Klaviyo email marketing and SMS marketing.