8 Deadly Email Marketing Mistakes That Kill Businesses

If you’re running a DTC Ecommerce brand and want us to help you add revenue, apply here: https://zhs-ecom.com Follow me on LinkedIn: https://www.linkedin.com/in/zach-schieffer Follow me on Twitter/X: https://x.com/ZachSchieff Timestamps: 00:00 The Client's Dire Situation 00:35 Introduction 00:53 Overview of the Eight Deadly Email Marketing Mistakes 01:11 Mistake 1: Double Opt-In 02:01 Mistake 2: Overcomplicated Flows 03:46 Mistake 3: Cart and Checkout Abandonment Flows 04:52 Mistake 4: Combining Email and SMS in One Flow 05:59 Mistake 5: Shared Sending Domain 07:02 Mistake 6: One-Size-Fits-All Post-Purchase Flow 08:42 Mistake 7: Smart Sending 10:39 Mistake 8: Klaviyo and Shopify Sync 11:49 Conclusion and Call to Action This eye-opening video by Zach Schieffer uncovers how his team rescued a struggling e-commerce client by correcting eight critical email marketing mistakes. Within 90 days, these fixes boosted the client's revenue by an additional $43,000 per month. Zach details actionable steps to optimize email marketing, including disabling double opt-in, simplifying flows, differentiating cart and checkout abandonment, and separating email and SMS welcome flows. He also covers the importance of using a custom sending domain, tailored post-purchase flows, disabling smart sending, and ensuring Klaviyo and Shopify synchronization. Join Zach as he shares these transformative strategies that can turn your e-commerce business from barely surviving to thriving.