3 Biggest Mistakes 99% of DTC Brands Make With List Growth

3 Biggest Mistakes 99% of DTC Brands Make With List Growth If you’re running a DTC eCommerce brand and want to add $50k to $200k to your revenue, or we send you a refund - hit the link below: https://zhs-ecom.com/ Here's the document in the video: https://gamma.app/docs/The-3-Biggest-Mistakes-99-of-DTC-Brands-Make-With-List-Growth-utnemipbxvob8gg?mode=doc Follow me on Twitter: https://twitter.com/ZachSchieff Follow me on LinkedIn: https://www.linkedin.com/in/zach-schieffer/ Timestamps 0:00 Intro 0:32 Issue #1: Poorly Performing Site Footer Form 6:42 Issue #2: Poorly Performing Site Popup 17:44 Issue #3: Poorly Performing Welcome Series Here's what I talk about: In this video, Zach Schieffer, founder of ZHS Ecom, shares his expertise in email marketing, specifically using Klaviyo and Shopify email marketing for DTC ecommerce brands. Zach highlights the three biggest mistakes 99% of DTC brands make with list growth, emphasizing the importance of optimizing the site footer form, site popup, and welcome series. He provides a 3-step guide for maximizing email subscriber growth, showcasing his proven strategies that have helped clients add $50k to $200k to their monthly revenue. Zach’s insights are backed by case studies demonstrating significant increases in monthly revenue, such as an extra $58,211 and a 43.89% boost in just four months. Zach discusses the critical elements of an effective site footer form, including making it span the entire page width and mentioning intro offers to entice sign-ups. He also explains the importance of an optimized site popup, suggesting steps like adding a "micro-yes" question and reducing friction by limiting form fields. These strategies aim to increase email and SMS opt-ins, crucial for boosting conversions and revenue. Zach’s approach to site popups can significantly impact email marketing success, with potential revenue increases of $25k to $75k per month. In the final section, Zach focuses on the welcome series, describing it as the most crucial email flow for DTC brands. He outlines a comprehensive structure for a high-converting welcome series, detailing each email's purpose and content. This series starts with a brand introduction and discount offer, followed by bestsellers, brand story, and social proof emails, and ends with evergreen campaigns. By following Zach’s guide, DTC ecommerce brands can enhance their email marketing efforts, driving customer engagement and increasing sales. Zach invites viewers to visit ZHS-Ecom.com for full case studies and further information.