10 Tips to Boost Your Email Deliverability [Shopify & Klaviyo]

10 Tips to Boost Your Email Deliverability [Shopify & Klaviyo] If you’re running a D2C eCommerce brand and want a (free) custom gameplan for adding 20 to 50% to your revenue, hit the link below: https://zhs-ecom.com/ Here's the full doc that I cover in the video: https://gamma.app/public/Ecom-Email-Deliverability-101-9l28dhq5ky9nt77 Follow me on Twitter: https://twitter.com/ZachSchieff Follow me on LinkedIn: https://www.linkedin.com/in/zach-schieffer/ Here's what I talk about: In the video, Zach dives into effective strategies for enhancing your email marketing, specifically through Klaviyo, tailored for Shopify platforms. He underscores the importance of a well-crafted ecommerce Black Friday strategy, particularly emphasizing how Klaviyo email marketing can skyrocket sales during such peak events. Drawing from his own experiences, Zach shares insider tips on optimizing email campaigns for the biggest shopping day of the year. Zach discusses the best practices for Shopify email marketing, including the use of lightweight emails and the significance of compressing images to avoid spam filters. He explains how adding HTML text sections to emails can improve deliverability, although he mentions that his preference leans towards image-heavy emails due to their strong performance. Additionally, Zach talks about the benefits of encouraging customers to reply to emails, especially post-purchase, to foster engagement and feedback. Lastly, Zach touches upon maintaining a healthy email list by regularly cleaning it and engaging only with active subscribers within the last 30-90 days before expanding the audience. He cautions against resending emails too frequently, except during significant sales like Black Friday or Cyber Monday, to maintain a good sender reputation. Moreover, he advises against emailing non-opt-ins, even though Klaviyo allows it, and discusses the pros and cons of using a dedicated sending domain. To conclude, Zach emphasizes the importance of a consistent emailing schedule, suggesting Tuesdays and Thursdays as ideal days to train audiences to anticipate and engage with your content.