In this bite-sized episode, I’m sharing three marketing trends I want on your radar if you’re trying to grow a pet business in 2026—especially in a world where AI-generated content is everywhere. We’re talking live streaming, video podcasting, and leading with your “why.” My goal here is simple: keep it short, keep it actionable, and give you zero excuses not to test these trends. First, live streaming is one of the few truly AI-proof tools right now. AI can’t hop on a live and interact with your community in real time, and that gives you a huge advantage for building that like/know/trust factor. I also share a practical tip: start where you already have engagement, tell people ahead of time when you’ll go live, and talk about the same stuff you naturally chat about with other pet people—then weave in your products or services in a non-weird way. Next, video podcasting (or being a guest on video podcasts) is exploding on YouTube and Spotify because discovery is so strong there. I record from home using Ecamm Live to make it look polished without overcomplicating it. Finally, I wrap with the trend that fuels everything: getting crystal clear on your “why,” because people don’t buy what you do—they buy why you do it—and that’s how you build superfans and long-term loyalty.