Click here to read the full conversation to this interview: http://fourandhalf.com/what-does-empathy-has-to-do-with-growing-a-property-management-company-the-nest-dc-story/ Our guest today is someone who is very interesting, and her name is Lisa Wise, who is with a company called Nest DC. As we go through this show, you may want to visit nest-dc.com to get exposed to the actual website so you understand Lisa’s company and what they are all about. I came across Lisa’s website by accident while we were doing a property management webinar with Lead Simple. Her page was assigned to me for conversion optimization advice. As I was reviewing other websites, I stumbled upon Nest, and I got a great tour of that website. I liked how it looked from site aesthetics to their 6-minute promo video. I wanted to meet the person behind the company and talk to her about what it took to build Nest DC and where she’s going with it. OUR WEBSITE: http://fourandhalf.com

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