Google Ads for Property Managers: Expert Insights from Maddie Lushington

Google Ads can be one of the most effective ways for property managers to get more owner leads — but only if you understand how it really works. In this episode of The Property Management Show, I (Marie Tepman from Fourandhalf Marketing Agency) sit down with our Google Ads expert, Maddie Lushington, to unpack the truth behind successful Google Ads campaigns for property management companies. We talk about: ✅ Why property managers struggle with Google Ads ✅ The difference between owner leads and tenant clicks ✅ How Google’s shift from keywords to intent impacts property management marketing ✅ The risks of relying too much on Google’s AI tools (including a wild story about lorem ipsum showing up in live ads) ✅ How much property managers really need to budget for ads ✅ Why online reputation and follow-up systems make or break your campaign If you’ve ever felt like “Google Ads just doesn’t work for me,” this episode will help you reset expectations, avoid wasted spend, and build a strategy that actually works for marketing to property owners. For an in-depth look, check out our comprehensive blog post on this episode: https://fourandhalf.com/google-ads-for-property-managers 👉 Related Blogs: What Property Managers Need to Know About Google’s Latest Updates: https://fourandhalf.com/2025-google-updates-and-what-they-mean-for-property-management-marketing/ How to Prevent Negative Tenant Reviews for Property Managers: https://fourandhalf.com/prevent-negative-tenant-reviews/ Online Reputation and the Customer Journey for Property Management Companies: https://fourandhalf.com/online-reputation-and-the-customer-journey-part-1/ 👩‍💻 Learn more about how Fourandhalf helps property managers get more owner leads: https://fourandhalf.com Chapters: 00:00 Introduction to Google Ads in Property Management 01:31 Misconceptions About Google Ads 04:13 Understanding Success Metrics 06:36 The Role of Automation and AI 08:59 Common Mistakes in Google Ads 12:20 The Evolution of Google Ads with AI 16:51 Budgeting for Google Ads 20:25 Long-Term Perspective on Ad Campaigns 23:49 The Importance of Reputation in Ads 25:23 Future Trends in Google Ads