Customer Analytics with Aurelie Lemmens

What do you really know about your customers? In the latest episode of The Property Management Show, we continue to investigate churn, and this time we’re taking a data-driven look at what you really need to know about your customers. The guest is Dr. Aurelie Lemmens, a professor of marketing at Rotterdam School of Management in The Netherlands, and the co-author of a marketing study that had some important takeaways for anyone trying to reduce churn in their own businesses. Read / Watch / Listen (26 min): https://fourandhalf.com/customer-analytics Contact us: https://fourandhalf.com/contact Subscribe: https://fourandhalf.com/subscribe #propertymanagementmarketing #propertymanagementpodcast #customerchurn #customeranalytics #dataanalytics #reducechurn