In this video I walk you through how to get ungated to sell toys on Amazon in 2022, specifically for Amazon FBA beginners. Ungating just means Amazon is giving you permission to sell in a restricted category or brand, and toys can be a huge opportunity—especially going into Q4 when everyone’s buying for Christmas. I sell a lot of toys myself (Star Wars, LEGO, Funko, and more), so I’m showing the exact process I use to open up more listings and keep my sourcing options wide. I cover the company I’ve used and recommend for toy ungating—EE Distribution (the wholesale/distributor side of Entertainment Earth)—and I show you what to look for on their site. I go over the application, the minimum first order (around $250), how cases work, and how to pick products that can unlock multiple brands/categories at once (like a Star Wars Funko item that hits both Star Wars and Pop). I also show why you should verify the UPC in Amazon’s catalog before you buy, why “profit” isn’t the goal on an ungating order (lose the least possible), and what an invoice looks like so your Amazon submission has the info they want.