Trigger Leads 2.0: The Truth Behind New Legislation | Ep. 572

D.O. broadcasts live from the Louisiana Mortgage Bankers Association event in Baton Rouge, diving deep into the ever-evolving topic of trigger leads. Despite recent legislative wins against trigger leads in the mortgage industry, D.O. reveals why the battle is far from over. D.O. dissects the new carve-outs that leave servicers and original originators with a strong upper hand, emphasizing how mortgage professionals must level up their marketing, leverage AI, and deploy both defensive and offensive retention strategies. The conversation is packed with practical tips on client engagement, database management, the rising threat of predictive analytics, and staying ahead of rapid industry changes. AI For Loan Officer Summit w/ Luke Shankula (FREE Registration) | Sep. 2-4 - https://da.loansondemand.co/ai-workshop?ref=TLOP