In this vlog, I’m taking y’all with me to Park City, Utah for ULTA Beauty Collective Ski Week 2026—and yes, it was as iconic as it sounds. I’m literally starting at the airport (hungry, of course), then we land and I get to the Pendry and… you guys… my “room” was basically a mini apartment with two bedrooms, two bathrooms, a full kitchen, and the prettiest snowy view. I did a full room tour, showed all the insane product drops waiting for us, and we kicked things off with a SKIMS pajama party that turned into a whole nightclub moment. Day two was snow activity day, and I went tubing for the first time—lowkey nervy at first, but it was SO fun. We also had a Sacred event with a curated gift bag based on our hair/scalp questionnaires, then dinner with K-beauty brands. The next day I took y’all to a Kimosabi-style western shopping moment (I felt like a western baddie, okay), got lunch, and later we went to a surprise brand launch dinner where we found out Rare Beauty is coming to Ulta February 1st. I loved that they led with the Rare Impact Fund and the mission first—people over products. We wrapped up with wellness vibes, photoshoot touch-ups, and more brand moments (plus a little “sprinter broke down” chaos that still somehow became a core memory).