In this video, I’m walking you through my top 10 matcha powders + brands that genuinely stood out to me after trying a lot of matcha throughout 2025. I’m sharing what I’d actually recommend you try going into 2026—whether you’re a daily iced latte person, you’re trying to get into more “straight matcha” moments, or you just want something that tastes good and feels cozy to make at home. I also quickly share the tasting notes I personally gravitate toward, because matcha preference is so real and I want you to pick based on your vibe (not just hype). I mention specific blends and cultivars from brands like Mizuba Tea Co., Nami Matcha, Zenkyu, Hatoya, Hawa Matcha, Kanbayashi Shunsho, Daylight Matcha, Horii Shichimeien, Ippodo, and Marukyu Koyamaen. Think: everyday staples, “treat yourself” tins, and a few options that are especially latte-friendly (plus some hojicha love too). If you’ve been overwhelmed by all the matcha choices lately, this is basically my curated shortlist—what I’d repurchase, what I’d use for lattes vs. usucha, and what I think is worth trying next.