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Bit Product
Hatoya is one of those brands I think about when I want a more elevated, special tin moment. The powders I mentioned (like Joyo Handpicked No. 3 and Kaoru Premium) feel like they’re meant for savoring, not rushing. If you’re trying to explore beyond “basic latte matcha,” this is a really fun brand to try.
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Pros
- +Feels premium and treat-worthy
- +Great option for exploring more nuanced matcha
Cons
- -Premium options may be pricier than daily matcha
What Michelle Kanemitsu says
“And my number one brand of 2025 is Hatoya”
“Hatoya was founded in 2019 in Kyoto, Japan”
