In this video I break down how I went from “I should read more” to actually enjoying reading—despite living in the golden age of distraction. The core idea is that reading isn’t a moral virtue you either have or you don’t; it’s a habit you can engineer. I talk through the mindset shift that helped me stop treating books like homework, and start treating them like a genuinely satisfying way to spend time—especially when your brain has been trained by fast, high-stimulation content. I share a handful of practical techniques I picked up while building the habit: lowering the friction to start, making the first minutes absurdly easy, and choosing books that actually pull you in (instead of what you think you “ought” to read). I also touch on why attention feels so fragmented now, and how to work with your brain rather than fighting it with willpower. If you want a simple system to read more consistently—without turning it into another productivity chore—this is the blueprint I use.