Boosting your post on Instagram is actually very easy, and in this 2025 updated tutorial I show you exactly how I do it using Meta Ads Manager instead of just boosting inside the Instagram app. You can boost in-app, but in my experience it’s always more conducive and better to do it via Ads Manager because you get a cleaner setup and more control over the campaign. I walk you through logging into adsmanager.facebook.com, hitting Create, and choosing an objective (I pick Sales), then naming your campaign and keeping it on Auction. From there, I show the exact settings I use: I prefer setting a daily budget (I demo it with $1/day), and for conversions I like using message destinations. I choose Manual message, select Instagram (not WhatsApp), and then set the start and end dates—personally I like starting at 12:00 a.m. at dawn. Finally, I connect the right account, choose “Use existing post,” select Instagram at the top, pick the post I want to promote, and publish. Once you hit Publish, your boosted post is ready to run.