If you’re expecting me to tell you to go and buy an X-H2S, a Sony A7-whatever, or some “higher-end” setup to grow your photography business… this video is the opposite. The one camera you must start using in your business is the one you already have: your phone. Over the past year, the way I’ve shown up, made content, and introduced myself has completely changed, because I finally had the mindset shift: people don’t care what I shot it on—they care about the value, the story, and whether it helps them. I’ve realised I was putting way too much energy into gear and setups for marketing, when what I actually needed was better storytelling, better scripts, better hooks, and clearer ideas around the problem I solve. When I focused on that (and started documenting more with my phone), I could upload faster, show more behind-the-scenes, and connect with more people—especially on Instagram, where one simple reel hit nearly 30,000 views. My “minimal setup” now is my phone and a small magnetic tripod, and it’s helped my business feel more full, more relaxed, and way more sustainable. If you want clients coming to you (instead of sending 100 emails that get ignored), start making consistent content about the same painful problem you fix. Stop investing in more gear. Prioritise turning up—because content will change your life.