I think most photographers are using Instagram wrong in 2026, and it’s costing them bookings. In this video, I break down the mindset shift you need: Instagram is a marketing tool, not a portfolio (not anymore). People aren’t scrolling to admire a “lovely carousel” of pretty photos—they’re doom scrolling for information, knowledge, and something that helps them. If your strategy is “my photography should speak for itself,” I’m going to be blunt: that’s a terrible idea for most people starting today, because the market is saturated and nobody is going to hire you just because your images look nice. What actually works is getting clear on the painful problem you solve as a photographer or videographer, then making content around that. I share how I did this by solving my own painful problem—transitioning from being a music teacher to going full-time with my camera—by building a system. That’s why my content focuses on things like niche, offer design, and having a repeatable process. My takeaway: people buy outcomes, not pretty pictures. If you want Instagram to grow your business, show up on video, explain the “how/why” behind your work, and position your content around saving people time, making them money, or reducing risk—because that’s what clients actually pay for.