What Makes a Great Video Ad (Shareable)?

In lieu of Super Bowl Sunday, we decided to test out our first-ever livestream by chatting about great commercials (video ads). Not only did we share some of our favorite commercials like the feel-good Coca-Cola throwback or the tear-jerker Budweiser commercials, but we discuss the emotions that these commercials evoke. THEN we shift gears to what makes content shareable. In a recent study, marketing professor Jonah Berger and Daniel McDuff of Microsoft Research look at the emotional triggers — happiness, sadness, and even disgust — that make people want to share advertising content. So we'll put this all together in this Super Bowl Sunday special video! Link to the Wharton study, definitely worth a read: https://knowledge.wharton.upenn.edu/article/makes-commercials-shareable/