2021 Marketing Trends #1: Interactive Content

We know what you're thinking-- interactive content? Is that really new? When you think about the “new normal” and our inability to be with others in-the-flesh, interactive and immersive content adds a personal touch to a marketing strategy. Next year, expect real-time interactions to rise in popularity as companies leverage tools that allow for a “MMO” or Massive Multiplayer Online experience, where users can enter, for instance, a tradeshow booth and network with the other attendees in real time. This moves beyond an individual experience that’s been tried (and failed) in the past. The singular experience wasn’t refreshing but adding a multiuser experience to your content gives users a sense of “being there” and enhances the human connection that we’re in need of. Expect interactive content such as dynamic quizzes and infographics to continue to grow, as well. Brands need to build on their static content marketing experiences and show off innovative ways to tell stories. https://insomnicat.com/