2021 Marketing Trend #7: Business Competition or Your Unseen Ally?

These days, more people are interested in sharing knowledge rather than protecting it. Expect to see more influencers and brands team up to spread the word about topics that are important to their specific industry. Whether this comes in the form of joint speaking engagements, virtual summits, or simple cross pollination on social media, people find that when they unite, the results are plentiful and that there is more than enough business to go around.