2021 Marketing Trend #5: Storytelling

We’re talking about selling through the art of storytelling. People realized long ago that they needed to tell stories to connect with their audiences, but they’ve been delivering somewhat incoherent ones since then. While larger brands like Starbucks, Coco-Cola, and Nike have mastered the art of storytelling on a larger scale, next year expect to see smaller to mid-size companies, and even the solopreneur, embrace storytelling. This will require narratives, free education and resources, personalization, and getting real with audiences. Brands will need to tell their company stories, but they’ll also need to tell the stories of their employees and customers. They’ll aim to form more of a connection instead of simply push people to buy their products.