2021 Marketing Trend #2: Did AI Change My Search Results?

Not exactly, but the way people search will change the way content is created. So, expect new search patterns to continue to arise. As voice assistants remain popular, voice search changes the way people conduct simple Internet queries. It all comes down to this one main question: how do you speak vs. how do you type? Brands will need to create content that caters to these types of searchers. They’ll want to modify headlines or write content as though they’re answering a voice query. This will cause content to take on a more conversational tone. Want to take it one step further? Let’s talk emojis. Think about the use of emojis in search queries. Did you know you could conduct a search using a simple emoji? For example, an alligator emoji in YouTube will garner millions of alligator-related video results. How can brands maximize their content based on this knowledge? By incorporating emojis into their headlines!