Have you noticed the mad increase in SD cards as of recently? In this video I break down what I’m seeing across the board—UHS-II, regular SD, CF cards… basically anything you’re using in your mirrorless or cinema line setups. I’m prepping for an upcoming trip and I went to stock up on faster video cards (V60s, V90s) because filming in log demands that speed. But when I checked the prices, I genuinely thought Amazon was glitching—then I checked again the next day and it was even higher. I show you actual proof using my own past purchases: a 64GB UHS-II V60 Lexar card that’s now about £41—literally over double what I paid last year. Even “normal” V30 cards I’d use for photos have jumped to around £35, which is just over half again what I paid in 2024. From my research (and yes, I even checked ChatGPT), the simple version is supply and demand: AI and data centers are soaking up high-density storage capacity in bulk, and we’re all contributing because we use these tools. My takeaway: if you need cards, I’d seriously consider buying now, because I only see it going up—otherwise, I’m going back to wiping and reusing drives and offloading footage while I travel.