From Idea to Brand: Ewen’s Journey with 2bTreasureD Chinwag Wednesday Ep 4

Tonight I’m sitting down with Euan, the founder of 2bTreasureD, to dig into the story behind one of the most exciting countryside clothing brands out there. We talk about how it all began, the graft that went into building the brand, the passion behind every piece, and where Euan wants to take it next. There’s plenty of chat about design, comfort, field use, life behind the brand, and some personal insights you won’t hear anywhere else. If you love good kit, honest conversation, and hearing how real people are building something special, this one is for you. Join us live, bring your questions, and support a brilliant UK business doing things the right way.