Costco’s lineup just changed in a big way, and in this video I break down the two brand new hearing aids that just dropped for 2025: the Jabra Enhance Pro 30 and the Sennheiser All-Day Clear (also called the Sonite). I’m back after a long break (moving, kids, the whole deal), and Costco finally gave us something worth talking about. Both models are available now, and I’m going to do full nitty-gritty breakdowns soon, but I wanted to get you the key details right away so you’re not left guessing. The Jabra Enhance Pro 30 is the premium GN platform (17 channels) and it’s a legit upgrade over the Pro 20: it adds an AI-driven Deep Neural Network for noise reduction, plus dual processors—one dedicated to the DNN and one for the normal “360” automatic processing. I wore it at work and the noise reduction is phenomenal, and my buddy Johnny (severe-to-profound loss) said it’s the best noise reduction he’s heard so far. Jabra also fixed a real-world issue from the Pro 20: clogged microphone screens. The Pro 30 gets a redesigned housing with replaceable microphone filters, which should seriously improve longevity. The Sennheiser Sonite is the interesting one. It’s essentially a Sonova/Phonak-made hearing aid again at Costco, and in my opinion it looks like what the KS11 would’ve been (Phonak Audéo Lumity-level), just under a new name. It’s not the newest Sonova generation (Infinio is), but I’ve already fit one and the patient kept coming back to the Sonite because it sounded the clearest to him—so don’t write it off. Bottom line: get to Costco and demo these, because now we’ve got four strong brands on the floor again.