Hey guys, Brian here from The Hearing Club. I’m a licensed hearing aid practitioner in Pennsylvania and I currently work at Costco, so I wanted to jump on with a quick June 2025 price update—because yes, Costco hearing aid prices just went up. Costco also rolled out two new models: the Jabra Enhanced Pro 30 and the Sennheiser Sonite. The big change is Rexton Reach went from $1,499 to $1,599. Philips 9050 stays at $1,599, and the Sennheiser Sonite also lands at $1,599, so those three are basically all sitting right around $1,600 now. The new Jabra Enhanced Pro 30 is now the most expensive Costco hearing aid at $1,699 (in Pennsylvania—some states like California can be a bit more). It’s the latest GN tech at the premium level (Costco pretty much always carries premium tech), and I’ll be honest: it sounds great, with some of the best noise reduction out there, plus that AI-powered “deep neuronet” thing. On the perk side, Sennheiser is currently coming with a free TV streamer, and Jabra now includes a 3-year loss and damage warranty (most others are 2-year loss and damage, with a 3-year manufacturer warranty across the board). I’ll be doing full breakdowns on the two new aids soon, so stay tuned.