How Ryft Is Transforming Platform Payments | Sadra Hosseini at Money20/20 Europe

At Money20/20 Europe, Financial IT caught up with Sadra Hosseini, Founder & CEO of Ryft, to explore how their embedded payments platform is redefining how digital platforms like marketplaces, delivery apps and SaaS companies manage compliance, monetization and scale. 💡 In this interview, Sadra dives into: • How Ryft helps platforms split payments across stakeholders • Solving the challenges of PSD2 compliance and licensing • Why platforms between €10M–€500M turnover are underserved • The shift from SaaS to fintech: unlocking new revenue • The role of AI and stablecoins in the future of payments • How Ryft shortens go-to-market timelines from years to months Chapters 0:00 - Introduction & Meet Ryft 01:25 - Identifying the Market Gap 02:50 - Ryft's value to platforms 05:00 - Build vs Buy: Why Partnering Makes Sense 06:30 - Compliance & Licensing Challenges 07:35 - Imminent challenges in todays day 08:30 - Ryft’s End-to-End Value 10:30 - What brought Ryft to Money20/20 11:30 - What’s next for Ryft 13:05 - Role of Crypto & Stablecoins 14:24 - Closing Thoughts 📍 Filmed live at Money20/20 Europe 2025 in Amsterdam. 🔗 Subscribe for more exclusive fintech interviews: @FinancialIT