Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ --- In this episode, we dive into how to create an effective cross-selling strategy to boost your online store's average order value. Our guest Varun Kundra, co-founder of AfterSell, shares practical insights on the psychology behind successful upselling and cross-selling. He explains different ways to implement these strategies - in cart, at checkout, and post-purchase. Varun also introduces an innovative "network offers" feature that lets merchants earn passive income by displaying relevant third-party offers on their confirmation pages. Learn how personalization, timing, and presentation can significantly impact your cross-selling success. Topics discussed in this episode: • How to get the right cross sell offer. • What are the types of cross sell offers. • Why cross selling will boost your AOV. • How to implement cross-selling post-purchase. • Why post-purchase timing creates the perfect upsell opportunity. • How to monetize your thank-you page with other brands' products. • Why smart merchants are becoming mini retail media networks. • The most effective post-purchase upsell implementation revealed. • How to earn passive income displaying 3rd party offers on Shopify. Links & Resources Website: https://www.aftersell.com/ Shopify App Store: https://apps.shopify.com/aftersell LinkedIn: https://www.linkedin.com/in/vk1/ X/Twitter: https://x.com/varkundra Get access to more free resources by visiting the show notes at https://tinyurl.com/hha27ypz SUPPORT OUR SPONSOR Try Brevo for free or use code ECB for 50% off Starter & Business Plans (first 3 months, annual plan). 👉 https://www.brevo.com/ Support the show (https://www.buzzsprout.com/1763290/support) MORE RESOURCES Get Free Updates: https://newsletter.ecommercecoffeebreak.com/ Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Partner with us - https://ecommercecoffeebreak.com/podcast-sponsorship/ Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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