Why Most Shopify Stores Leak Revenue (and What to Fix First) | Ecommerce Coffee Break Podcast

In this episode, we dive into why many online stores lose money even when they get lots of traffic. David Conforti, Chief Growth Officer at Avenue Z, explains how small gaps in your website and product pages can kill your sales. He shares how new AI tools are changing the way people shop and what you must do to stay ahead. David also talks about the importance of being on the right platform and using a full strategy to grow your brand faster. Topics discussed in this episode: - How rapid growth often leads to legacy site leaks. - What Agentic Commerce means for the future of shopping. - Why AI chat tools are becoming the new gatekeepers. - How to optimize your product catalog for AI agents. - Why traditional PR and SEO are essential for AI. - What the Universal Commerce Protocol means for brands. - How TikTok spend drives high-intent homepage traffic. - Why a full-funnel partner approach beats siloed work. - How Kind Patches scaled from $1M to $8M monthly. - What identifying your "metric on fire" can fix. *** Chapters: 00:00 Why Returns Are Silently Killing Your Profits 00:46 What Actually Happens After a Return 03:17 Why Disposal Costs You Twice 04:27 How Returns Reveal Production Problems 06:50 What Are Fraudulent Returns Costing You 09:28 How to Recover Revenue From Bad Returns 14:00 Why Secondary Channels Beat Simple Disposal 19:10 How Axiom's Return Platform Actually Works 22:25 What Does This Service Actually Cost 24:47 How to Get 100 Free Returns Today 🌐 Episode page: https://ecommercecoffeebreak.com/agentic-commerce-shopify-guide CONNECT WITH OUR GUEST Website: https://avenuez.com/ LinkedIn: https://www.linkedin.com/in/david-conforti-varfaj1/ X/Twitter: https://x.com/avenuez_network Instagram: https://www.instagram.com/avenue.z/ *** 🏁 PAST EPISODES & STARTER PLAYLISTS https://ecommercecoffeebreak.com/all-episodes/ https://ecommercecoffeebreak.com/playlists/ *** LOVE THE CHANNEL? HERE ARE THE NEXT STEPS! 👉 SUBSCRIBE: If you liked this episode, let us know by hitting the follow button 👍 and share with friends. 📬 SIGN UP FOR THE FREE NEWSLETTER https://newsletter.ecommercecoffeebreak.com/ SUPPORT THE SHOW ON PATREON: https://www.patreon.com/EcommerceCoffeeBreak 🌐 LET'S CONNECT ON SOCIAL! - LinkedIn: https://www.linkedin.com/in/clauslauter/ - X/Twitter: https://twitter.com/ecomcoffeebreak - TikTok: https://www.tiktok.com/@ecommercecoffeebreak - Facebook: https://www.facebook.com/ecommercecoffeebreakpodcast - Instagram: https://www.instagram.com/ecommercecoffeebreak/ - Threads: https://www.threads.net/@ecommercecoffeebreak - BlueSky: https://bsky.app/profile/ecomcoffeebreak.bsky.social 🙏 GUEST REQUESTS & LISTENER QUESTIONS https://ecommercecoffeebreak.com/contact/ 💼 SPONSORS https://ecommercecoffeebreak.com/deals/ *** *DISCLAIMER/DISCLOSURE: Any information or advice we give is purely based on our own experience and research. There is no guarantee as there are many variables that will impact your success. Everything stated should be taken as an opinion. Some of the links on this page are affiliate links, meaning, at no additional cost to you, we will earn a commission if you click through and make a purchase. This video contains paid promotions such as product placement, sponsorships, or endorsements. We feature sponsored interviews with guests who paid an appearance fee that supports the maintenance of the channel and podcast. Thank you for your support! https://youtu.be/bThgxisgXUs These are some helping words: ecommerce, shopify, ai, agentic commerce, cro, growth marketing, avenue z, digital marketing, dtc, online business