Struggling with Ad Spend ROI? Try Marketing Mix Modeling | The Ecommerce Coffee Break Podcast

▸▸ Subscribe to The Ecommerce Coffee Break Newsletter: https://newsletter.ecommercecoffeebreak.com/ In this episode, Mike True, Co-Founder and CEO of Prescient AI, shares how brands can cut through messy multi-channel ad data with marketing mix modeling. He explains how to see the true impact of top-funnel channels like YouTube, TV, and influencers, track offline sales, and optimize budgets daily. Mike also reveals how AI-driven insights help brands scale confidently across DTC, marketplaces, and retail. Topics discussed in this episode: - How marketing mix modeling works. - Why adding more ad channels makes attribution messy. - How the ‘last click’ skews your data. - Why top-of-funnel is hard to measure. - What MMM shows that others can’t. - How AI-driven MMM gives daily insights. - Why the real ‘source of truth’ is human. - How to link offline sales to digital ads. - Why omnichannel brands gain most from MMM. - What the MMM ‘aha moment’ looks like. - Why one metric won’t scale your business. - And more *** Timestamps: 00:06:14 Why ‘last click’ steals credit 00:08:21 The cost of poor measurement 00:09:42 What marketing mix modeling is 00:11:14 Why there’s no single source of truth 00:14:08 How brands use MMM day-to-day 00:16:25 Measuring offline sales impact 00:17:58 Who benefits most from MMM 00:19:27 Homework before getting started 00:20:27 Why triangulation beats one metric 🌐 Episode page: https://ecommercecoffeebreak.com/marketing-mix-modeling-for-shopify-brands CONNECT WITH OUR GUEST Website: https://prescientai.com/ LinkedIn: https://www.linkedin.com/in/michaeljtrue/ LinkedIn: https://www.linkedin.com/company/prescient-ai/ *** 🏁 PAST EPISODES & STARTER PLAYLISTS https://ecommercecoffeebreak.com/all-episodes/ https://ecommercecoffeebreak.com/playlists/ *** LOVE THE CHANNEL? HERE ARE THE NEXT STEPS! 👉 SUBSCRIBE: If you liked this episode, let us know by hitting the follow button 👍 and share with friends. 📬 SIGN UP FOR THE FREE NEWSLETTER https://newsletter.ecommercecoffeebreak.com/ 🌐 LET'S CONNECT ON SOCIAL! - LinkedIn: https://www.linkedin.com/in/clauslauter/ - X/Twitter: https://twitter.com/ecomcoffeebreak - TikTok: https://www.tiktok.com/@ecommercecoffeebreak - Facebook: https://www.facebook.com/ecommercecoffeebreakpodcast - Instagram: https://www.instagram.com/ecommercecoffeebreak/ - Threads: https://www.threads.net/@ecommercecoffeebreak - BlueSky https://bsky.app/profile/ecomcoffeebreak.bsky.social 🙏 GUEST REQUESTS & LISTENER QUESTIONS https://ecommercecoffeebreak.com/contact/ 💼 SPONSORS https://ecommercecoffeebreak.com/deals/ *** *DISCLAIMER/DISCLOSURE: Any information or advice we give is purely based on our own experience and research. There is no guarantee as there are many variables that will impact your success. Everything stated should be taken as an opinion. Some of the links on this page are affiliate links, meaning, at no additional cost to you, we will earn a commission if you click through and make a purchase. This video contains paid promotions such as product placement, sponsorships, or endorsements. We feature sponsored interviews with guests who paid an appearance fee that supports the maintenance of the channel and podcast. Thank you for your support! https://youtu.be/pPlPRvIORzc These are some helping words: mmm, marketing mix modeling, media budget allocation, marketing attribution, marketing mix modelling solution, marketing mix modelling, marketing analytics, marketing mix modeling tool, prescient ai