STOP Sending Bad Emails! The $10K Segmentation Secret | Ecommerce Coffee Break Podcast

▸▸ Subscribe to The Ecommerce Coffee Break Newsletter: https://newsletter.ecommercecoffeebreak.com/ --- In this archive episode, we dive into email marketing strategy and how e-commerce merchants can maximize its potential. Andriy Boychuk, founder at flowium.com, an email marketing agency for e-commerce, shares strategies for improving your setup, metrics, and overall performance. He explains how to effectively grow your email list before major sales seasons like Black Friday or Cyber Monday, the power of segmentation, and the critical importance of email deliverability Topics discussed in this episode: - Why merchants feel they are not maximizing email marketing. - Why planning ahead for Q4 sales is extremely important. - The four key segments for Black Friday/Cyber Monday. - How to convert traffic into email subscribers before sales season. - What early bird and giveaway strategies grow your list. - How segmentation can multiply your campaign revenue. *** Chapters: 00:00:00 - How did you get started in email marketing 00:04:16 - How should merchants prepare for Black Friday/Cyber Monday 00:05:48 - What are the best strategies for growing your email list 00:08:50 - Why is segmentation so powerful 00:10:43 - What segments should you target during peak season 00:12:41 - What is deliverability and why does it matter 00:13:09 - How can you improve email engagement 00:15:33 - How does Flowium help with Klaviyo migration and optimization 00:16:17 - What is a sunset flow 00:19:29 - How do you re-engage inactive subscribers 00:19:29 - What industries do you work with 00:20:50 - What does your onboarding process look like 00:22:32 - What are the essential email automations every brand needs 🌐 Episode page: https://ecommercecoffeebreak.com/boost-ecommerce-sales-email-marketing CONNECT WITH OUR GUEST Website: https://flowium.com/ LinkedIn: https://www.linkedin.com/in/andriyboychuk/ Instagram: https://www.instagram.com/andriyboychuk/ Twitter: https://twitter.com/aboychuk *** 🏁 PAST EPISODES & STARTER PLAYLISTS https://ecommercecoffeebreak.com/all-episodes/ https://ecommercecoffeebreak.com/playlists/ *** LOVE THE CHANNEL? HERE ARE THE NEXT STEPS! 👉 SUBSCRIBE: If you liked this episode, let us know by hitting the follow button 👍 and share with friends. 📬 SIGN UP FOR THE FREE NEWSLETTER https://newsletter.ecommercecoffeebreak.com/ SUPPORT THE SHOW ON PATREON: https://www.patreon.com/EcommerceCoffeeBreak 🌐 LET'S CONNECT ON SOCIAL! - LinkedIn: https://www.linkedin.com/in/clauslauter/ - X/Twitter: https://twitter.com/ecomcoffeebreak - TikTok: https://www.tiktok.com/@ecommercecoffeebreak - Facebook: https://www.facebook.com/ecommercecoffeebreakpodcast - Instagram: https://www.instagram.com/ecommercecoffeebreak/ - Threads: https://www.threads.net/@ecommercecoffeebreak - BlueSky: https://bsky.app/profile/ecomcoffeebreak.bsky.social 🙏 GUEST REQUESTS & LISTENER QUESTIONS https://ecommercecoffeebreak.com/contact/ 💼 SPONSORS https://ecommercecoffeebreak.com/deals/ *** *DISCLAIMER/DISCLOSURE: Any information or advice we give is purely based on our own experience and research. There is no guarantee as there are many variables that will impact your success. Everything stated should be taken as an opinion. Some of the links on this page are affiliate links, meaning, at no additional cost to you, we will earn a commission if you click through and make a purchase. This video contains paid promotions such as product placement, sponsorships, or endorsements. We feature sponsored interviews with guests who paid an appearance fee that supports the maintenance of the channel and podcast. Thank you for your support! https://youtu.be/Gq8-LE5vXMU These are some helping words: emailmarketing, ecommerceemailmarketing, klaviyo, blackfridaymarketing, emaildeliverability, q4marketing, emailstrategy, sunsetflow, listsegmentation, emailautomation