Loyalty Programs: How To Reward Engagement | Ecommerce Coffee Break Podcast

▸▸ Subscribe to The Ecommerce Coffee Break Newsletter: https://newsletter.ecommercecoffeebreak.com/ In this episode, we explore how to fix loyalty programs that rely too much on discounts. Jed Strong, the Enterprise Sales Director at Adjoe, explains how brands can move past simple transactions. He shares how "rewarded engagement" allows customers to earn points by playing mobile games instead of just spending money. Jed breaks down how this strategy helps brands stay relevant every day without hurting their profit margins. He also discusses why modern loyalty needs to be fun and how to build a deeper connection with customers through their phones. Topics discussed in this episode: - Why traditional loyalty programs often fail - How to stay top-of-mind between purchases - How rewarded engagement builds durable bonds - What makes points-earning feel too difficult - How mobile games fuel new loyalty habits - Why game studios fund your customer rewards - Why over-discounting hurts your bottom line *** Chapters: 00:00:00 - Introduction to customer loyalty beyond discounts 00:01:06 - Why loyalty programs fail 00:03:21 - What frustrates customers about loyalty programs 00:05:56 - What "reward for engagement" means 00:07:45 - How brands integrate into games 00:10:23 - What KPIs merchants receive 00:12:13 - Case study: Fetch's results 00:14:07 - Which segments see best results 00:17:03 - How implementation works 00:19:23 - Final advice on customer interactions 00:20:40 - Where to learn more 🌐 Episode page: https://ecommercecoffeebreak.com/gamified-loyalty-engagement-strategies CONNECT WITH OUR GUEST Website: https://adjoe.io/ LinkedIn: https://www.linkedin.com/in/jedstrong/ Instagram: https://www.instagram.com/adjoe.io/ *** 🏁 PAST EPISODES & STARTER PLAYLISTS https://ecommercecoffeebreak.com/all-episodes/ https://ecommercecoffeebreak.com/playlists/ *** LOVE THE CHANNEL? HERE ARE THE NEXT STEPS! 👉 SUBSCRIBE: If you liked this episode, let us know by hitting the follow button 👍 and share with friends. 📬 SIGN UP FOR THE FREE NEWSLETTER https://newsletter.ecommercecoffeebreak.com/ SUPPORT THE SHOW ON PATREON: https://www.patreon.com/EcommerceCoffeeBreak 🌐 LET'S CONNECT ON SOCIAL! - LinkedIn: https://www.linkedin.com/in/clauslauter/ - X/Twitter: https://twitter.com/ecomcoffeebreak - TikTok: https://www.tiktok.com/@ecommercecoffeebreak - Facebook: https://www.facebook.com/ecommercecoffeebreakpodcast - Instagram: https://www.instagram.com/ecommercecoffeebreak/ - Threads: https://www.threads.net/@ecommercecoffeebreak - BlueSky: https://bsky.app/profile/ecomcoffeebreak.bsky.social 🙏 GUEST REQUESTS & LISTENER QUESTIONS https://ecommercecoffeebreak.com/contact/ 💼 SPONSORS https://ecommercecoffeebreak.com/deals/ *** *DISCLAIMER/DISCLOSURE: Any information or advice we give is purely based on our own experience and research. There is no guarantee as there are many variables that will impact your success. Everything stated should be taken as an opinion. Some of the links on this page are affiliate links, meaning, at no additional cost to you, we will earn a commission if you click through and make a purchase. This video contains paid promotions such as product placement, sponsorships, or endorsements. We feature sponsored interviews with guests who paid an appearance fee that supports the maintenance of the channel and podcast. Thank you for your support! https://youtu.be/tXWqAJlKcXY These are some helping words: Customer Loyalty, Ecommerce Growth, Mobile Gaming, Retention Marketing, Rewarded Engagement, LTV Optimization, Digital Marketing, Brand Engagement, Loyalty Programs, Adjoe