▸▸ Subscribe to The Ecommerce Coffee Break Newsletter: https://newsletter.ecommercecoffeebreak.com/ In this episode, we explore how chargebacks hurt online businesses and what smart store owners are doing to fix this problem. Chargebacks mean lost money, wasted time, and damage to your reputation with payment companies. Our guest Conor Lyden, founder and CEO of Trustap, shares how his company helps online stores fight fraud and secure payments. He explains how one simple solution can replace multiple expensive tools while saving businesses thousands of dollars every month. Topics discussed in this episode: - Why a ticket scam led to building a global fintech solution. - How Trustap protects e-commerce brands from chargebacks. - Why chargebacks hurt more than just your wallet. - How becoming merchant of record removes liability and tax stress. - What makes Trustap a one-stop checkout plugin. - Why some brands see up to 18% more profit with Trustap. - How Trustap helps brands expand globally without local setup. - What merchants miss when calculating real transaction costs. - Why high-volume vs. high-ticket stores benefit differently. - How onboarding takes just hours, not days. *** Timestamps: [00:00:13] Why chargebacks are a major pain for online sellers [00:01:17] How a football ticket scam led to launching Trustap [00:03:35] Why chargebacks impact finances, time, and reputation [00:05:23] How Trustap handles chargebacks on behalf of merchants [00:07:59] What the checkout process looks like with Trustap [00:10:44] How involved merchants are in disputes [00:12:46] Why fewer tools and more automation matter [00:12:54] What results merchants are seeing using Trustap [00:15:10] Who Trustap is built for [00:16:42] What onboarding and setup looks like [00:17:29] How Trustap supports international selling [00:19:55] What Trustap costs and how pricing works [00:21:05] Why brands should know their true transaction costs 🌐 Episode page: https://ecommercecoffeebreak.com/ecommerce-chargeback-fraud-prevention CONNECT WITH OUR GUEST Website: https://www.trustap.com/ Shopify App Store: https://apps.shopify.com/trustap LinkedIn: https://www.linkedin.com/in/conor-lyden-442621b1/ X/Twitter: https://x.com/trustappayments *** 🏁 PAST EPISODES & STARTER PLAYLISTS https://ecommercecoffeebreak.com/all-episodes/ https://ecommercecoffeebreak.com/playlists/ *** LOVE THE CHANNEL? HERE ARE THE NEXT STEPS! 👉 SUBSCRIBE: If you liked this episode, let us know by hitting the follow button 👍 and share with friends. 📬 SIGN UP FOR THE FREE NEWSLETTER https://newsletter.ecommercecoffeebreak.com/ 🌐 LET'S CONNECT ON SOCIAL! - LinkedIn: https://www.linkedin.com/in/clauslauter/ - X/Twitter: https://twitter.com/ecomcoffeebreak - TikTok: https://www.tiktok.com/@ecommercecoffeebreak - Facebook: https://www.facebook.com/ecommercecoffeebreakpodcast - Instagram: https://www.instagram.com/ecommercecoffeebreak/ - Threads: https://www.threads.net/@ecommercecoffeebreak - BlueSky https://bsky.app/profile/ecomcoffeebreak.bsky.social 🙏 GUEST REQUESTS & LISTENER QUESTIONS https://ecommercecoffeebreak.com/contact/ 💼 SPONSORS https://ecommercecoffeebreak.com/deals/ *** *DISCLAIMER/DISCLOSURE: Any information or advice we give is purely based on our own experience and research. There is no guarantee as there are many variables that will impact your success. Everything stated should be taken as an opinion. Some of the links on this page are affiliate links, meaning, at no additional cost to you, we will earn a commission if you click through and make a purchase. This video contains paid promotions such as product placement, sponsorships, or endorsements. We feature sponsored interviews with guests who paid an appearance fee that supports the maintenance of the channel and podcast. Thank you for your support! https://youtu.be/vogc6VZQrnI These are some helping words: Ecommerce, Direct to consumer, Business podcast, ecommerce fraud prevention, chargeback protection, ecommerce trust, Trustap, online store security, fintech, fraud prevention, payments, customer trust, Conor Lyden

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