How to Increase Shopify Revenue with Bundles and Bulk Discounts | The Ecommerce Coffee Break Podcast

▸▸ Subscribe to The Ecommerce Coffee Break Newsletter: https://newsletter.ecommercecoffeebreak.com/ --- In this episode, we unpack bundles and bulk discounts and how they can nudge customers to buy more and boost revenue. Katie Keith, Founder and CEO of Barn2 Plugins, shares why most stores struggle to increase average order value and how her new Shopify app bridges the gap between different discount strategies. She also provides a masterclass on discount pricing psychology, setting tiers, and when to choose volume bundles over bulk discounts. Topics discussed in this episode: - Why many stores struggle to increase AOV. - What the difference is between WooCommerce and Shopify discounts. - How to match your discount strategy to your target customer. - What makes the right moment to test and adjust your offers. - How to avoid a cluttered and confusing product page. - Why you must know your minimum acceptable profit margin. - What role psychological pricing plays in setting tiers. - How a fixed price offer can convert better than a percentage. - Why discounts aren't right for all types of products. - What flexible targeting options are available for discounts. *** Chapters: 00:00:00 - Introduction 00:01:02 - Why Stores Struggle with Average Order Value 00:03:25 - Choosing the Right Discount Strategy 00:05:13 - When to Start Testing Discounts 00:06:03 - Avoiding Cluttered Product Pages 00:08:07 - Setting Up Discount Tiers 00:10:54 - Implementation Process 00:12:17 - Real-World Results and Use Cases 00:13:39 - Industries Where Bulk Discounts Work (and Don't) 00:15:26 - Discount Flexibility and Settings 00:17:37 - Design and Psychology Tips 00:19:02 - Closing & Contact 🌐 Episode page: https://ecommercecoffeebreak.com/shopify-volume-bulk-discounts-bundles-app CONNECT WITH OUR GUEST Website: https://barn2.com Shopify App Store: https://apps.shopify.com/barn2-bundles-bulk-discounts LinkedIn: https://www.linkedin.com/in/katiekeithbarn2 X/Twitter: https://x.com/katiekeithbarn2 *** 🏁 PAST EPISODES & STARTER PLAYLISTS https://ecommercecoffeebreak.com/all-episodes/ https://ecommercecoffeebreak.com/playlists/ *** LOVE THE CHANNEL? HERE ARE THE NEXT STEPS! 👉 SUBSCRIBE: If you liked this episode, let us know by hitting the follow button 👍 and share with friends. 📬 SIGN UP FOR THE FREE NEWSLETTER https://newsletter.ecommercecoffeebreak.com/ SUPPORT THE SHOW ON PATREON: https://www.patreon.com/EcommerceCoffeeBreak 🌐 LET'S CONNECT ON SOCIAL! - LinkedIn: https://www.linkedin.com/in/clauslauter/ - X/Twitter: https://twitter.com/ecomcoffeebreak - TikTok: https://www.tiktok.com/@ecommercecoffeebreak - Facebook: https://www.facebook.com/ecommercecoffeebreakpodcast - Instagram: https://www.instagram.com/ecommercecoffeebreak/ - Threads: https://www.threads.net/@ecommercecoffeebreak - BlueSky: https://bsky.app/profile/ecomcoffeebreak.bsky.social 🙏 GUEST REQUESTS & LISTENER QUESTIONS https://ecommercecoffeebreak.com/contact/ 💼 SPONSORS https://ecommercecoffeebreak.com/deals/ *** *DISCLAIMER/DISCLOSURE: Any information or advice we give is purely based on our own experience and research. There is no guarantee as there are many variables that will impact your success. Everything stated should be taken as an opinion. Some of the links on this page are affiliate links, meaning, at no additional cost to you, we will earn a commission if you click through and make a purchase. This video contains paid promotions such as product placement, sponsorships, or endorsements. We feature sponsored interviews with guests who paid an appearance fee that supports the maintenance of the channel and podcast. Thank you for your support! https://youtu.be/PxTWTS0tsoE These are some helping words: podcast, marketing, ecommerce, shopify, growth, Shopify Discounts, Average Order Value, Bulk Discounts, Volume Bundles, Ecommerce Strategy, Shopify App, Pricing Strategy, Conversion Rate Optimization, Barn2, Ecom Growth