How To Grow Your List Faster Than Any Competitor | The Ecommerce Coffee Break Podcast

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ --- In this episode, we explore SMS and email list growth for direct-to-consumer brands on Shopify. Our guest is Soma Toth, founder and CEO of recart.com. He shares insights on building active subscriber lists, creating effective popups, and why traditional list growth methods often fail. Soma discusses their innovative one-click opt-in system that eliminates typing friction and reveals how popups can impact revenue by 10-20% when done right. Topics discussed in this episode: - What list growth really means for e-commerce brands - Why 84% of top Shopify brands use welcome popups - How popups drive 5-15% revenue increases - What makes the perfect popup discount offer - Why technical popup optimization matters more than design - How timing affects popup visibility vs conversion rates - What screen recordings revealed about user behavior - Why one-click opt-in eliminates the biggest conversion killer - How audience networks work while respecting privacy - What impact popups have on overall business performance *** Timestamps: [00:04:25] What revenue data says about popups [00:05:25] What makes popups convert [00:06:10] Why % off isn’t always best [00:07:25] How tech details impact popups [00:08:55] Why timing matters less [00:10:15] What visibility rates mean [00:11:25] How much data to ask for [00:12:35] Why teaser pages work [00:13:35] How Ricard’s approach is different [00:15:00] Why typing kills conversions [00:17:05] What one-click opt-in does [00:19:15] How one-click meets GDPR [00:21:35] How onboarding works [00:23:50] Why popups deserve more focus 🌐 Episode page: https://ecommercecoffeebreak.com/best-practices-sms-marketing-shopify CONNECT WITH OUR GUEST Website: https://recart.com/ Shopify App Store: https://apps.shopify.com/recart LinkedIn: https://www.linkedin.com/in/somatoth/ *** 🏁 PAST EPISODES & STARTER PLAYLISTS https://ecommercecoffeebreak.com/all-episodes/ https://ecommercecoffeebreak.com/playlists/ *** LOVE THE CHANNEL? HERE ARE THE NEXT STEPS! 👉 SUBSCRIBE: If you liked this episode, let us know by hitting the follow button 👍 and share with friends. 📬 SIGN UP FOR THE FREE NEWSLETTER https://newsletter.ecommercecoffeebreak.com/ 🌐 LET'S CONNECT ON SOCIAL! - LinkedIn: https://www.linkedin.com/in/clauslauter/ - X/Twitter: https://twitter.com/ecomcoffeebreak - TikTok: https://www.tiktok.com/@ecommercecoffeebreak - Facebook: https://www.facebook.com/ecommercecoffeebreakpodcast - Instagram: https://www.instagram.com/ecommercecoffeebreak/ - Threads: https://www.threads.net/@ecommercecoffeebreak - BlueSky https://bsky.app/profile/ecomcoffeebreak.bsky.social 🙏 GUEST REQUESTS & LISTENER QUESTIONS https://ecommercecoffeebreak.com/contact/ 💼 SPONSORS https://ecommercecoffeebreak.com/deals/ *** *DISCLAIMER/DISCLOSURE: Any information or advice we give is purely based on our own experience and research. There is no guarantee as there are many variables that will impact your success. Everything stated should be taken as an opinion. Some of the links on this page are affiliate links, meaning, at no additional cost to you, we will earn a commission if you click through and make a purchase. This video contains paid promotions such as product placement, sponsorships, or endorsements. We feature sponsored interviews with guests who paid an appearance fee that supports the maintenance of the channel and podcast. Thank you for your support! https://youtu.be/JRCS9jey1js These are some helping words: How to make money online, Make money online, Make money from home, Best ways to make money, Amazon, Shopify, Online store, How to start an online store, Selling online, Ecommerce, Direct to consumer, Business podcast, How to sell online, WooCommerce, Side hustle, shopify marketing, ecommerce, shopify, techstack, automation, post purchase, returns management, order tracking, customer experience, ai, online shopping, ecom growth