How Sending Free Products To Micro-influencers Can Scale Your Ecommerce Brand

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ --- In this episode, we explore how sending free products to micro influencers can effectively scale your eCommerce brand. William Gasner, co-founder and chief marketing officer of Stack Influence, shares his expertise on why brands are shifting from celebrity endorsements to micro influencers. William explains how to find the right influencers, compensation models that work, and strategies for leveraging influencer marketing to improve marketplace visibility and drive authentic engagement. If you're looking to automate and scale micro-influencer marketing sign up for Stack Influence at stackinfluence.com Topics discussed in this episode: - Why micro influencers matter. - How to find influencers. - What compensation models work. - How to manage influencers. - How trust affects marketing. - How marketplaces reward visibility. - Why Amazon ranking matters. - What Stack Influence offers. *** Timestamps: [00:01:20] Why brands are shifting from celebrities to micro-influencers [00:03:00] How social media algorithms changed influencer marketing [00:05:00] What makes micro and nano influencers more effective [00:07:00] How to find the right micro-influencers for your brand [00:08:40] Why scaling influencer campaigns manually is hard [00:11:40] What are the different ways to compensate influencers [00:15:00] How influencer marketing impacts Amazon rankings [00:20:00] What brands struggle with when working with micro-influencers [00:22:00] How to prevent ghosting and missed posts from influencers [00:26:40] What kinds of products work best for influencer campaigns 🌐 Episode page: https://ecommercecoffeebreak.com/managed-micro-influencers-marketing-services/ CONNECT WITH OUR GUEST Website: https://upp.ai/ Link to report: https://insights.upp.ai/from-search-to-sale-report LinkedIn: https://www.linkedin.com/company/upp-ai/ LinkedIn: https://www.linkedin.com/in/stephenwarrington/ *** 🏁 PAST EPISODES & STARTER PLAYLISTS https://ecommercecoffeebreak.com/all-episodes/ https://ecommercecoffeebreak.com/playlists/ *** LOVE THE CHANNEL? HERE ARE THE NEXT STEPS! 👉 SUBSCRIBE: If you liked this episode, let us know by hitting the follow button 👍 and share with friends. 📬 SIGN UP FOR THE FREE NEWSLETTER https://newsletter.ecommercecoffeebreak.com/ 🌐 LET'S CONNECT ON SOCIAL! - LinkedIn: https://www.linkedin.com/in/clauslauter/ - X/Twitter: https://twitter.com/ecomcoffeebreak - TikTok: https://www.tiktok.com/@ecommercecoffeebreak - Facebook: https://www.facebook.com/ecommercecoffeebreakpodcast - Instagram: https://www.instagram.com/ecommercecoffeebreak/ - Threads: https://www.threads.net/@ecommercecoffeebreak - BlueSky https://bsky.app/profile/ecomcoffeebreak.bsky.social 🙏 GUEST REQUESTS & LISTENER QUESTIONS https://ecommercecoffeebreak.com/contact/ 💼 SPONSORS https://ecommercecoffeebreak.com/deals/ *** *DISCLAIMER/DISCLOSURE: Any information or advice we give is purely based on our own experience and research. There is no guarantee as there are many variables that will impact your success. Everything stated should be taken as an opinion. Some of the links on this page are affiliate links, meaning, at no additional cost to you, we will earn a commission if you click through and make a purchase. This video contains paid promotions such as product placement, sponsorships, or endorsements. We feature sponsored interviews with guests who paid an appearance fee that supports the maintenance of the channel and podcast. Thank you for your support! https://youtu.be/AhfyyAScRzU These are some helping words: How to make money online, Make money online, Make money from home, Best ways to make money, Amazon, Shopify, Online store, How to start an online store, Selling online, Ecommerce, Direct to consumer, Business podcast, How to sell online, WooCommerce, Side hustle, shopify marketing, ecommerce, shopify, techstack, automation, post purchase, returns management, order tracking, customer experience, ai, online shopping, ecom growth