How I Built a 480-Episode Business Podcast | Ecommerce Coffee Break Podcast

▸▸ Subscribe to The Ecommerce Coffee Break Newsletter: https://newsletter.ecommercecoffeebreak.com/ --- In this episode, Claus Lauter, host of the Ecommerce Coffee Break Podcast, dives into his journey of building the show. He gives a recap of 2025, shares lessons learned from growing a slow social channel, and explains how the podcast evolved from a side project into a full-time, monetized business. He also highlights the growing impact of AI on online shopping and ecommerce for both customers and suppliers. Topics discussed in this episode: - Why the 2025 goal of 100 episodes is happening. - AI's huge impact is on online shopping. - How the podcast started four and a half years ago. - What the host learns from all interview guests. - Why only 10% of global podcasts are active. - Why most podcasts stop after episode seven. - What "pod fade" means for new podcasters. *** Chapters: 00:00 Introduction 00:29 2025 recap 00:54 AI’s impact on e-commerce 01:19 How the podcast started 02:00 Growing to 450+ episodes 02:51 Early challenges & learning 03:13 Why most podcasts fade 04:31 Monetizing the podcast 05:40 Podcast as a lifestyle business 05:58 Working while traveling 06:31 Podcast coaching 07:10 Future e-commerce topics 07:27 Planning for 2026 07:53 Podcast as a business 08:14 How listeners can support 08:41 Listener feedback 09:19 Preparing for 2026 🌐 Episode page: https://ecommercecoffeebreak.com/how-to-grow-an-ecommerce-podcast CONNECT WITH OUR GUEST Website: https://storehero.ai/ LinkedIn: https://www.linkedin.com/company/storehero/ Twitter: https://twitter.com/StoreHeroApp *** 🏁 PAST EPISODES & STARTER PLAYLISTS https://ecommercecoffeebreak.com/all-episodes/ https://ecommercecoffeebreak.com/playlists/ *** LOVE THE CHANNEL? HERE ARE THE NEXT STEPS! 👉 SUBSCRIBE: If you liked this episode, let us know by hitting the follow button 👍 and share with friends. 📬 SIGN UP FOR THE FREE NEWSLETTER https://newsletter.ecommercecoffeebreak.com/ SUPPORT THE SHOW ON PATREON: https://www.patreon.com/EcommerceCoffeeBreak 🌐 LET'S CONNECT ON SOCIAL! - LinkedIn: https://www.linkedin.com/in/clauslauter/ - X/Twitter: https://twitter.com/ecomcoffeebreak - TikTok: https://www.tiktok.com/@ecommercecoffeebreak - Facebook: https://www.facebook.com/ecommercecoffeebreakpodcast - Instagram: https://www.instagram.com/ecommercecoffeebreak/ - Threads: https://www.threads.net/@ecommercecoffeebreak - BlueSky: https://bsky.app/profile/ecomcoffeebreak.bsky.social 🙏 GUEST REQUESTS & LISTENER QUESTIONS https://ecommercecoffeebreak.com/contact/ 💼 SPONSORS https://ecommercecoffeebreak.com/deals/ *** *DISCLAIMER/DISCLOSURE: Any information or advice we give is purely based on our own experience and research. There is no guarantee as there are many variables that will impact your success. Everything stated should be taken as an opinion. Some of the links on this page are affiliate links, meaning, at no additional cost to you, we will earn a commission if you click through and make a purchase. This video contains paid promotions such as product placement, sponsorships, or endorsements. We feature sponsored interviews with guests who paid an appearance fee that supports the maintenance of the channel and podcast. Thank you for your support! https://youtu.be/n7maG-7t_0g These are some helping words: ecommerce profit, profit first, contribution margin, store hero, ecommerce metrics, shopify profits, marketing roi, ecommerce analytics, karl obrien, online business