Facebook Ads in 2025: New Algorithm, Media Buying Secrets and the Future of Scaling

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ --- In this episode, we're diving into the future of Facebook ads, specifically what 2025 might hold. Manel Gomez, a media buying expert with years of experience and a large ad spend, is our guest. He'll explain how Facebook ad algorithms are changing. We'll also learn the secrets to creating effective ads that grab attention. Plus, we'll discuss how to scale your ad campaigns for better results. Manel shares valuable tips for anyone using online ads. Topics discussed in this episode: - Why is Facebook advertising in 2025 different - How has Facebook ad strategy evolved - What matters most in Facebook ads now - How do you structure a winning campaign - What metrics should you track - Why is ad testing crucial for scaling - How can small advertisers scale - What role does AI play in ad success - How do brands scale ad spend - When should you increase ad spend *** Timestamps: [00:00:00] What changes are coming to Facebook ads in 2025? [00:01:20] How has AI and automation reshaped Facebook ad strategies? [00:02:40] What are the three major eras of Facebook advertising? [00:04:00] How should you structure a Facebook ad campaign in 2025? [00:05:00] Why is creative more important than ever in ad success? [00:06:40] What are the key metrics to track for Facebook ad performance? [00:08:20] How has tracking changed post-iOS 14, and what should advertisers do? [00:10:00] How do you find winning ad creatives and improve them? [00:12:00] What role does messaging and ad angles play in scaling? [00:15:00] How does AI and Meta’s Advantage+ impact ad performance? [00:18:40] What are some real-world success stories of Facebook ad scaling? [00:22:00] How can small-budget advertisers scale effectively? [00:26:00] When is the best time to increase Facebook ad spend? [00:28:40] What is the Accelerator Program, and how does it help advertisers? 🌐 Episode page: https://ecommercecoffeebreak.com/facebook-ads-testing-find-winners-optimize CONNECT WITH OUR GUEST Website: https://www.metascalingaccelerator.com/ Instagram: https://www.instagram.com/manel.gomez/ YouTube: https://www.youtube.com/@ManelGomezOfficial/videos *** 🏁 PAST EPISODES & STARTER PLAYLISTS https://ecommercecoffeebreak.com/all-episodes/ https://ecommercecoffeebreak.com/playlists/ *** LOVE THE CHANNEL? HERE ARE THE NEXT STEPS! 👉 SUBSCRIBE: If you liked this episode, let us know by hitting the follow button 👍 and share with friends. 📬 SIGN UP FOR THE FREE NEWSLETTER https://newsletter.ecommercecoffeebreak.com/ 🌐 LET'S CONNECT ON SOCIAL! - LinkedIn: https://www.linkedin.com/in/clauslauter/ - X/Twitter: https://twitter.com/ecomcoffeebreak - TikTok: https://www.tiktok.com/@ecommercecoffeebreak - Facebook: https://www.facebook.com/ecommercecoffeebreakpodcast - Instagram: https://www.instagram.com/ecommercecoffeebreak/ - Threads: https://www.threads.net/@ecommercecoffeebreak - BlueSky https://bsky.app/profile/ecomcoffeebreak.bsky.social 🙏 GUEST REQUESTS & LISTENER QUESTIONS https://ecommercecoffeebreak.com/contact/ 💼 SPONSORS https://ecommercecoffeebreak.com/deals/ *** *DISCLAIMER/DISCLOSURE: Any information or advice we give is purely based on our own experience and research. There is no guarantee as there are many variables that will impact your success. Everything stated should be taken as an opinion. Some of the links on this page are affiliate links, meaning, at no additional cost to you, we will earn a commission if you click through and make a purchase. This video contains paid promotions such as product placement, sponsorships, or endorsements. We feature sponsored interviews with guests who paid an appearance fee that supports the maintenance of the channel and podcast. Thank you for your support! https://youtu.be/VJpKUE5b9Is These are some helping words: How to make money online, Make money online, Make money from home, Best ways to make money, Amazon, Shopify, Online store, How to start an online store, Selling online, Ecommerce, Direct to consumer, Business podcast, How to sell online, WooCommerce, Side hustle, shopify marketing, ecommerce, shopify, techstack, automation, post purchase, returns management, order tracking, customer experience, ai, online shopping, ecom growth