Hashtags Don’t Work On Instagram | Here’s What Does…

In this episode, Brock Johnson explains why hashtags don’t work on Instagram anymore and what actually drives growth in 2026. He’ll break down the recent algorithm changes, data from the latest studies, and insights shared by the Head of Instagram on why keyword optimization and SEO now matter more than hashtags. Brock will walk through the key strategies that replace traditional hashtag use — including Instagram SEO, shareworthy content, hyperfrequency posting, and using carousels and trial Reels to reach non-followers. He’ll also cover how to upcycle posts effectively, optimize your captions and name line for search, and use content variety to keep your audience engaged. 💥Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🤓Watch Next! Head of INSTAGRAM reveals secrets to GROWING in 2025 https://youtu.be/b_MGyd8TKdQ?si=wckRJIf4T9-HHwQU Complete Guide To Shareworthy Content | How To Beat The Instagram Algorithm https://youtu.be/pWNDkFuV0RY?si=tIIepLoPO_cIK9Jj Head of @Instagram For Business Unlocks Secret to Growing in 2025 https://youtu.be/eg_Ay332RMQ?si=Jy0Hyzk5RymbcbO- 8 GENIUS Instagram Carousel Ideas to Get More Followers & Engagement! https://youtu.be/t7UDk-ItjrQ?si=6H9-c9oVmwD_sxS4 8 NEW Instagram Carousel Ideas To Get More Followers https://youtu.be/ulebPxBw8Uw?si=zS8gE6Nxw2Bbj4Ij Complete Guide To Growing On Instagram With Trial Reels https://youtu.be/GPfBBoroS-E?si=QD1xUPfQxPZMpJ2K Subscribe: https://www.youtube.com/@BuildYourTribePodcast?sub_confirmation=1 ------------------------------------------------------------------ 🎯Check out InstaClubHub!! For $7! Plus Ultimate B-Roll Bundle 👉 https://instaclubhub.com/flash-sale-7/ ▶ Be sure to check out the Build Your Tribe Playlist for other great episodes ➜ https://www.chalene.com/byt 🔗 Let’s Connect! Brock Instagram: ➜ https://www.instagram.com/brock11johnson/?hl=en TikTok: ➜ https://www.tiktok.com/@brock11johnson/video/7115837515713547566 00:00 - Intro 00:16 - The Premise 00:27 - Setting the Stage 01:08 - The Evidence 03:38 - The Takeaway 05:23 - The New Playbook 06:19 - The Rules 09:46 - Where It Matters 14:30 - The Big Lever 15:49 - The Checklist 21:57 - The Shortcut 24:13 - Turning It Up 25:25 - The Mix 27:17 - Staying Fresh 29:44 - The Final Piece