What is "Instagram Plus"? 7 NEW Instagram Features

In this episode, Brock Johnson breaks down “Instagram Plus,” a new paid Instagram subscription currently being tested by Meta, and explains the 7 new features included in the rollout. He covers what Instagram Plus actually is, how it differs from Meta Verified, where it’s currently available, and why Meta may be positioning it as a low-cost utility subscription for everyday users. Brock goes through each of the new Story-focused features individually, including Ghost Mode for anonymous Story viewing, Story rewatch analytics, unlimited custom audience lists, 48-hour Stories, weekly Spotlight boosts, animated Superlikes, and viewer search functionality. He also explains how these tools could change the way creators, businesses, and everyday users interact with Instagram Stories moving forward. Throughout the episode, Brock shares my thoughts on which features are likely to matter most for creators, which ones could impact engagement behavior, and how Instagram may continue moving toward subscription-based features and personalization tools in 2026. This episode is focused on understanding what Instagram Plus is, how it works, and what these updates could mean for the future of the platform. Checkout Shopify 👉http://www.shopify.com/tribe Check Out Hello Fresh 👉http://hellofresh.com/BYT10FM 🤓 Watch Next! Is Meta Verified Worth It? | Instagram and Facebook Verification Badge https://youtu.be/sLL6j-ZbFoY?si=3uKycFMlju7cV49m NEW Instagram Algorithm April 2026 | Direct From Instagram's CEO https://youtu.be/a34p7BHRryQ?si=Wn0FMxrDyo9XXbKF ----------------------------------------------------------------- 🎯Check out InstaClubHub!! For $7! 👉 https://instaclubhub.com/flash-sale-7/ ▶ Be sure to check out the Build Your Tribe Playlist for other great episodes ➜ https://www.chalene.com/byt 🔗 Let’s Connect! Brock Instagram: ➜ https://www.instagram.com/brock11johnson/?hl=en TikTok: ➜ https://www.tiktok.com/@brock11johnson/video/7115837515713547566 00:00 - Intro 00:57 - What It Is 01:34 - The Price Tag 02:35 - A Tempting Tradeoff 03:00 - Watching In Secret 03:51 - The Rewatch Signal 04:28 - A Quick Word 06:12 - Audiences Unleashed 07:55 - Beating The Clock 09:14 - The Scary One 11:31 - The Early Advantage 12:04 - One More Word 13:14 - Two More Features 14:25 - Where This Leads 15:27 - What You Can Do 16:46 - Final Thoughts