The Truth About How To Get 100K Subscribers On YouTube

In this episode, Brock Johnson breaks down the truth about how to get 100K subscribers on YouTube and walk through the exact system he used to get there after starting my channel on October 30, 2022. He focused on the four key ingredients that drove growth: the channel setup, the gear, the team, and the content. Brock starts with the foundation of the channel, including why a clear niche matters, how to optimize your banner and profile, and how to make your channel immediately understandable to new viewers. He then explains the evolution of gear—from starting with a phone and basic tools to upgrading over time—and why your equipment matters less than your strategy early on. Next, Brock breaks down the role of building a team, including the four key hires that made the biggest difference: an editor, thumbnail designer, channel manager, and sponsorship manager. He also shares practical advice on hiring, including starting small, testing with short trial periods, and using AI tools or beginner talent to reduce risk. Finally, he covers the most important factor: your content. Brock explains why packaging is everything—thumbnail, title, and the first 60 seconds—and how to approach each one strategically. This includes thumbnail design tips, title optimization using tools like VidIQ, and how to structure your opening to keep viewers watching. This episode is focused on building a repeatable system for growth and understanding what actually drives subscribers on YouTube. 💥 Related Links: Checkout Shopify 👉http://www.shopify.com/tribe Check Out Hello Fresh 👉http://hellofresh.com/BYT10FM Sony ZV-E10 - https://amzn.to/4cMYahE Shure SM-7B - https://amzn.to/4tfj2mO Comica AD3 - https://amzn.to/4w6Rx15 Gling Ai - https://gling.ai/?via=brock 🎯 DM Brock “Swap” @Brock11Johnson On Instagram for Hook Swap Library (40+ videos) 🎯Check out InstaClubHub!! For just $7! 👉 https://instaclubhub.com/flash-sale-7/ 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🤓 Watch Next! How Small YouTube Channels Can Make $50/Day In 2026 https://youtu.be/iS5whSpwbis?si=3JKGytQY9P9ZNVl9 The Rise of Vertical Video | How YouTube Shorts Competes with Instagram and TikTok with Sean Cannell https://youtu.be/i7x1DOQCVxc?si=oAuic4TO2xUAGgTA ------------------------------------------------------------------ 🎯Check out InstaClubHub!! For $7! Plus Ultimate B-Roll Bundle 👉 https://instaclubhub.com/flash-sale-7/ ▶ Be sure to check out the Build Your Tribe Playlist for other great episodes ➜ https://www.chalene.com/byt 🔗 Let’s Connect! Brock Instagram: ➜ https://www.instagram.com/brock11johnson/?hl=en TikTok: ➜ https://www.tiktok.com/@brock11johnson/video/7115837515713547566 00:00 - Intro 02:24 - Four Key Ingredients 03:00 - Pick Your Niche 04:45 - Banner And Profile 06:21 - Your First Videos 08:03 - Camera And Mic 09:13 - Lighting Made Simple 12:41 - Build A Team 15:35 - Hiring Smart 18:21 - Pay People Fairly 19:13 - Killer Content 20:18 - Thumbnail Strategy 24:55 - Title Optimization 27:14 - Opening Hooks 29:46 - Why YouTube Wins 33:00 - Don't Give Up